Business BootStrapping Tips – 07. SEO 101

Business BootStrapping Tips – 07. SEO 101

Business BootStrapping Tips – 07. SEO 101

This article originally appeared in issue 213 of .net magazine – the world’s
best-selling magazine for web designers and developers.

The best SEO tools that money can’t buy

Give your sites a fighting chance in the battle for search-engine supremacy,
all without having to part with a single penny

With Google being the leader of search and a proponent of ‘free’, its tools
naturally come recommended for working with SEO. “Generally, Google Webmaster Tools
and Google Analytics are essential for SEO insight,” says Alec East.
“You can see which keywords Google considers important on your sites,
which ones are driving visitors to your sites, which sites link to you and a lot more.”
He also recommends the free SEO Sorcerer, which rifles through a page and
provides succinct analysis on page headers, structure and content.

Tim Gibbon, director of Elemental, adds that Google’s Webmaster Tools enable
you to create site maps based on the protocol outlined at, which Bing,
Yahoo and others adhere to. Bing also offers free tools at

Additionally, Gibbon recommends Integrity (OS X) and Xenu Link Sleuth (Windows)
for weeding out dead and poorly directed links, which can negatively impact on SEO.

Extensible browsers also boost SEO with free plug-ins. SEO for Firefox provides a
useful overview of resources, Web Developer (
offers tools that can unearth SEO niggles, and Chrome SEO tools can be found at

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