Business BootStrapping Tips – 04. Persona Creation 101

Business BootStrapping Tips – 04. Persona Creation 101

Business BootStrapping Tips – 04. Persona Creation 101

This article originally appeared in issue 213 of .net magazine – the world’s
best-selling magazine for web designers and developers.

Low-cost resources for persona creation

It’s important to know who’ll be using your site before you forge ahead with
content and design, and free or cheap tools can help you out

When working on persona creation, you need facilities for carrying out tasks
such as recording interviews, compiling and interpreting results, and formatting
and presenting defined personas. For recording, any free audio recorder should be
suitable when doing interviews in person (such as QuickTime Player for Mac or
Voice Memos for iOS), but a checklist in a text document may be sufficient.
Richard Caddick, managing director of cxpartners, recommends Java-based Freemind
for mind maps, while Google Docs should be sufficient for formatting results
as straightforward biographies in Document.

Free online resources can save you further time. The Fluid Project wiki provides
useful tips on both creation (wiki.fluidproject.org/display/fluid/Persona+Creation)
and formatting (wiki.fluidproject.org/display/fluid/Persona+Format) and LUXr offers
a ‘persona cheat sheet’ for download at luxr.posterous.com/persona-cheat-sheet-0.