Business BootStrapping Tips – 03. Content Strategy 101

Business BootStrapping Tips – 03. Content Strategy 101

Business BootStrapping Tips – 03. Content Strategy 101

This article originally appeared in issue 213 of .net magazine – the world’s
best-selling magazine for web designers and developers.

Inexpensive tools for content strategy

Affordable applications and handy web articles can help you create content
strategy deliverables without breaking the bank

You shouldn’t think of site content purely in terms of management, hence the
current move in the industry towards ensuring content strategy is a defined
part of the website-creation process. This area of production concentrates
heavily on research, the structure of content and how content scenarios can
be validated. There’s crossover with project management and wireframing,
and some tools covered in the later feedback and SEO sections are relevant –
for finding out more about your audience and what potential visitors might search for.

Google Docs is the recommended free tool of choice for everything else.
Content strategist and copywriter Relly Annett-Baker (supernicestudio.com)
has created several simple templates for content strategy deliverables using
Google Spreadsheet. However, for collecting larger volumes of written material
and tacking research clips to it, she recommends buying Scrivener
($45 for Mac and imminent for Windows). You can also get a head start by creating
templates based on content strategies from luminaries such as Leen Jones and Erin Kissane.